NASCAR, Sturgis, and the New Economy of Spectacle

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    Daniel Krier, William J. Swart

    Publisher: Haymarket Books

    Year: 2018

    Format: Paperback

    Size: 240 pages

    ISBN: 9781608468355

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A brilliant and compelling application of the analytic tools of Critical Theory to NASCAR and Motor Cycle rallies.

In this provocative and original monograph, Krier and Swart argue that NASCAR and the carnivalesque displays at Sturgis’s mass motorcycle rallies reveal how spectator events of this scale have come to function as intensive sites of profit making in contemporary capitalism. The authors lucidly trace the historical development of these economic spectacles and analyze the structural components that sustain them.

Tags: anticapitalism ....... cultural studies ....... Daniel Krier ....... Haymarket Books ....... Marxism ....... united states ....... William J. Swart .......