What does it mean to lie for a living? This original graphic novel explores the role advertising has played in shaping our public ideas about oil. Set just south of the Alberta Tar Sands in Edmonton, The Beast tells the story of two creative millennials who have come to cash in on the "oil boom". In a world that grows only more eco-conscious and eco-anxious, this comic is a map for oil media literacy.
Includes a foreword from Patrick McCurdy, professor of Communications (University of Ottawa). Afterword and additional art by Kainai indigenous artist Terrance Houle (Alberta).
118 pages, black and white (with full-colour satirical ads at the front and back of the book)