A critique of capitalism’s “perpetual present,” exposing how the system reproduces itself through historical amnesia, ideological control, and aesthetic illusion.
Phenomenology of the Capitalist Eternisation is João Romeiro Hermeto’s brilliant, approachable theoretical work on the ontology of late capitalism and the social logic of capitalism's self-perpetuation. Written between Berlin and Pavia, this book offers a rigorous analysis of what Hermeto calls “the perpetual present”—a condition in which capitalism reproduces itself through historical amnesia, ideological domination, and aesthetic illusion.
Across essays on aesthetics, ontology, and political economy, Hermeto traces how capitalism has reconstituted time itself: dissolving the collective capacity for historical transformation and turning social critique into a mirror of its own logic. Combining philosophy, critical theory, and cultural analysis, Phenomenology of the Capitalist Eternisation argues that the apparent eternity of capitalism is not a metaphysical inevitability but a historical illusion—one that can and must be shattered through renewed dialectical critique and revolutionary praxis.